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Name of the Block




Name of the Panchayat




Name of the SHG


Thendral, Nila,


Name of the Activity


Muscoth Halwa Activities run by Women SHG assisted under SGSY Programme


Sweetener of Survival

Thendral Women Self Help Group, Nila SHG, Muthaloor,

Sattankulam. Thoothukudi District

Scanning the taste buds of people, the SHG members had brought in a new flavour in Halwa kinds. This mouth watering and lip smacking halwa is exclusively prepared by the members. The BPL members of the groups was previously employed in mud blocks making and snack making. With the formation of the group the members are pepped up with new opportunity.


Approach Adopted :-

The District rural Development Agency with its ultimate aim of agitating the village women insisted for self trade. To activate it, the SHG’s of Mudaloor was given a training on producing Muscoth Halwa at their doorsteps. Apart from Revolving fund of Rs. 25,000/- sanctioned by District Rural Development Agency, a bank loan of Rs. 2,50,000/- with subsidy 1,25,000/- was given for assisting the deeds. The amount was spent on the purchase of utensils and package materials. As there product is perishable with in 20 – 22 days of production, the movement of packed Halwa is fastened by the members.

An average of 50 to 75Kgs of Halwa is being prepared for a day by members. All the members peel their active participation in the preparation activities. They market the products to retail outlets and households in Erode, Chennai, Chengalpat and in Local areas. The sales volume reaches upto 50 – 55Kgs per day. A vehicle is being arranged for prompt delivery of packs. The net profit of the SHG stands up till Rs. 5245/- per month.

Savor of Sweetness :-

The earnings and savings of the members at a aggregate has increased. The group had successfully completed almost 5 years of commencement and 3 years of preparation. The members had received good response from the retailers and households. The loan amount has been repaid satisfactorily. By their continuous effort the members had divided the work among the 20. They had scheduled the task for preparation, packing, canvassing and transporting the packed halwa’s. A daily earning of Rs. 50/- per day is being fixed by them and the project has been deposited as savings.

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